Portfolio

Using dynamic methodologies such as Human-Centered Design, Lived Experience, and Plain Language significantly enhances both engagement and impact.

Below are examples illustrating how I applied these strategies to improve user experience.

Project Showcase

Medicaid Unwinding

When the Public Health Emergency (PHE) related to COVID-19 ended, thousands of Medicaid recipients risked losing their coverage. I led efforts to communicate this risk to our American Indian and Alaskan Native (AIAN) populations.

By recognizing the unique communication barriers faced by this community, I developed targeted messaging to ensure that beneficiaries do not lose their coverage unnecessarily.

a woman holding a baby in her arms and text talking about special enrollment periods for medicaid

a woman with glasses and a red jacket with text saying to protect yourself from fraud

Weekly Equity Highlights

Health equity and healthcare are rapidly evolving fields, with new stories and discoveries emerging daily. To keep our office informed about industry highlights, I suggested creating a weekly internal newsletter.

By subscribing to industry insider listservs and following major news outlets, I can spotlight essential stories for our health equity managers, ensuring they remain updated on critical issues.

Lived Experience

Understanding someone’s personal experiences is crucial for addressing complex and often systemic issues that impact many people. Listening to stories from various enrollees of Medicare, Medicaid, and the Marketplace provided me with new insights into health journeys that I could never fully experience myself. This is an important first step toward initiating policy changes.

a flyer about an Alaskan Native named Heather

Portfolio

Project Showcase

Medicaid Unwinding

Weekly Equity Highlights

Lived Experience

Wendy Hildt